VO Pro Tip: Tracking the Right Data

Published about 1 month ago • 1 min read

Tracking the Right Data

Hey Reader,

In the early stages of a VO career, it’s easy to get obsessed with one single metric: The Booking.

While booking the job is the ultimate goal, it’s actually a "lagging indicator." If you only track your wins, you’re missing the data that tells you how to win more often. To grow your business, you need to look under the hood.

Here is the pro tip: Start tracking these three "hidden" metrics to see where your business is actually growing (and where it’s stalling).

Auditions vs. Callbacks/Shortlists: If you’re auditioning a lot but never getting shortlisted, it’s a sign to look at your performance or your audio quality. If you are getting shortlisted but not booking, you’re likely "in the ballpark," and it might just be a matter of volume or a minor tweak in your signature sound.
Genre ROI (Return on Investment): You might love doing character work or animation, but if 80% of your income is coming from Corporate Narration, that’s your "bread and butter." Track how much time you spend on each genre versus how much money they actually bring in.
Source Effectiveness: Where are your best leads coming from? Is it a specific P2P site, your agent, or your direct marketing efforts? If you spend 10 hours a week on a platform that only nets you one job a year, it might be time to reallocate that time to something else.

The goal isn't to become a data scientist. It’s simply to stop guessing. When you track the right data, you can make informed decisions about where to put your energy.

-Michael

Check out all of the past VO Pro Tips here! VO PRO TIP ARCHIVE

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Thanks so much!

Curious about my own personal VO Work?

www.MichaelLangsnerVO.com

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