Voice-Over Pro Tip

VO Pricing Tips

Hey Reader,

One of the big questions for any voice actor, especially when starting out, is "How much should I charge?" Pricing your services can be tough, but understanding some key principles can help you establish fair and competitive rates.

It's important to remember that there's no single "right" answer, as pricing can depend on various factors, including:

• Experience Level: Naturally, more experienced voice actors with established credits and a strong track record can often command higher rates.
• Project Type and Usage: A short explainer video for internal use will likely have a different rate than a national television commercial with extensive broadcast rights. Consider the scope and potential reach of the project.
• Market Rates: Researching industry standards and what other voice actors with similar experience are charging for comparable work is essential. Resources like rate guides (GVAA, SAG-AFTRA for union work) can offer valuable insights.
• Your Desired Hourly Rate: Think about what you realistically need and want to earn per hour for your time and expertise. Factor in your overhead, including studio equipment, software subscriptions, marketing expenses, and the value you bring to a project. Quoting based on this desired rate, while staying mindful of market realities, is a good starting point.
• Client Budget: While you need to value your work, understanding the client's budget can sometimes be a factor in negotiations, especially for smaller or independent projects.

Here are some general approaches and tips for pricing:

• Per Word/Per Line: This is common for narration and audiobooks. Rates can vary based on complexity, technicality, and usage.
• Per Hour: Often used for longer recording sessions or studio time. Be clear about what's included in your hourly rate (e.g., recording, editing).
• Per Project: This involves quoting a flat fee for the entire project based on its scope, estimated time, and usage. This requires careful assessment upfront.
• Usage Fees/Buyouts: For commercial work, rates often include a base session fee plus additional fees based on how and where the recording will be used (e.g., internet, regional TV, national broadcast) and for how long.
• Discovering Client Budget: Whenever possible, try to get an understanding of the client's budget upfront or have them provide their number first. This can help you tailor your quote to be within their range while still meeting your desired rate. You might phrase it gently, such as, "Do you have a budget in mind for this project?"
• Be Flexible: If you are still feeling a little unsure while submitting a quote, you can always say something like "If this quote is out of your budget though, just let me know and I'm happy to discuss further"!

My best advice? Do your research. Explore industry rate guides, network with other voice actors to discuss pricing, and be transparent with clients about your rates and what they include. Don't be afraid to negotiate, but also understand your worth and avoid consistently undercutting yourself. Also, you can always mention you are flexible if you still feel a bit unsure when quoting a project!

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-Michael

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Thanks so much!

-Michael

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​www.MichaelLangsnerVO.com​

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