Following Up

Hey Reader,

We put so much effort into finding new clients that sometimes we forget a core business truth: it's easier and cheaper to keep an old client than to find a new one.

But how do you stay top-of-mind without being pushy? Here are a few ideas.

The goal is to provide value, not just ask for work. Here are a few simple, repeatable follow-up opportunities that you can incorporate into your marketing efforts:

1. The New Demo Share (The 3-Month Check-In):
   • Action: Send a quick, friendly email to clients you haven't worked with in a while. Don't ask, "Got any work?" Instead, say, "Just finished updating my Commercial Demo with some fresh reads. Thought you might enjoy a listen if you have any projects coming up!" Share a new demo reel, maybe a video demo you've made, or maybe a batch of individual demo clips that you've made available on your site.
   • Value: You're providing them with an updated resource (your demo) for their future needs.
2. The Project Compliment (The Post-Launch Note):
   • Action: If you see a client's project you voiced go live (on TV, a website, etc.), send them a congratulations note. "Saw the new ad spot! It looks/sounds amazing. Great work by your team."
   • Value: This shows you genuinely care about their success, not just your payment. It builds a collaborative, professional relationship.
3. The Industry Insight (The Resource Share):
   • Action: Come across an industry article, a relevant trend, or a new tool they might find useful? Forward it with a short, personal note. "Thought this article on eLearning trends might be interesting for your team."
   • Value: You become a valuable professional connection, not just a service provider.
4. A Recent Big Win:
   • Action: Share a recent project that you completed for a big name client (I just did this myself with a mailing campaign around a job I voiced for United Airlines), Or maybe you've been nominated or won an award for your work? This is a great reason to get in touch and share.
   • Value: You remind them of your quality as a VO talent and business professional.

Also, consider different ways of reaching out about the above mentioned stuff. Sure a mass mailing campaign is an option. But maybe it's a small direct email that you send to only a handful of priority clients. Maybe it's DM's on social media. Keep things fresh. It's a small investment of time that pays huge dividends for your long-term VO career!

-Michael

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Thanks so much!

Curious about my own personal VO Work?

​www.MichaelLangsnerVO.com​

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