Post-Session

Hey Reader,

Landing a great booking feels amazing! But after you send off the final audio, there's still a few things to be sure to take care of.

The 15 minutes after you finish delivering the final files are actually some of the most critical for your long-term business. This is when you solidify your reputation as a professional who is easy, reliable, and delightful to work with, and track relevant info for your bookkeeping.

Here are the four immediate steps to take after a booking that help turn a one-off client into a loyal returning client, and keep your business running smoothly.

The Post-Session Professional Handoff

1. Summarize the Delivery (The Professional Receipt):
   • Action: Immediately send a quick summary email, or include this with the email delivering your files, that confirms exactly what you have delivered (e.g., "The final, edited files for the radio spot, named 'ProjectName_Mix1.wav' and 'ProjectName_Mix2.wav', have been uploaded to our shared Drive folder. Let me know if you need anything else!"). Explicity state if you gave multiple takes, how you organized the files, etc... Basically - make everything about the file delivery super clear.
   • Why it matters: This provides a clear, documented record of completion for the client and confirms that you both agree on what was delivered. It shows you're meticulous and organized.
2. Log the Job Details (The Business Log Entry):
   • Action: Immediately enter all key information into your personal tracking system (spreadsheet, CRM, etc.). This should include whatever information you like to track, but essentially the client's name, the project ID (Can be the invoice number), the exact final agreed-upon rate, the dates of the session and completion, and any details about usage/licensing. Those are just some ideas, but this will be tailored to your specific business.
   • Why it matters: This record is vital for professional bookkeeping, accurate tax preparation, and quickly referencing past projects for future negotiations or usage renewals. You can't run a profitable business if you can't quickly find your data!
3. Set Up the Payment Protocol (The Invoicing Nudge):
   • Action: Don't wait! Send the invoice as soon as the final files are accepted. If you use a payment platform, provide a direct link. If the client requires a W-9 or other tax form, attach it now.
   • Why it matters: Professional clients expect prompt invoicing. Being organized on payment reduces friction and ensures your cash flow stays healthy.
4. Express Sincere Gratitude (The Relationship Builder):
   • Action: End your communication with a genuine, professional thank you. Something simple like, "It was a real pleasure working with you and the team on this. If there's ever anything else I can help with, get in touch anytime!"
   • Why it matters: This is the human element. VO is a service industry, and making clients feel valued is a performance skill in itself. It leaves them with a positive, lasting impression.

Your professionalism doesn't end when the red light turns off. By focusing on a smooth, organized, and appreciative post-session process, you make it incredibly easy for clients to re-hire you. You move from being just a voice to being an indispensable business partner.

-Michael

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Thanks so much!

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​www.MichaelLangsnerVO.com​

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