Cold Email Tips

Hey Reader,

Cold emailing can be an intimidating part of marketing yourself as a VO talent, but it can also be one of the most effective.

Production companies, creative agencies, and corporate clients are always looking for reliable talent. They just don't want to read a novel about you.

If you want your outreach to actually get opened, read, and replied to, keep it built on three simple rules: Short, Specific, and Selfless.

1. The 30-Second Rule (Keep it Short)

Busy creative directors don't have time to read your entire life story, your acting philosophy, or a list of every class you've ever taken. Keep your email to 4–5 sentences maximum. If they have to scroll on their phone to read it, it’s too long.

2. Do Your Homework (Keep it Specific)

Never send a generic "Dear Sir/Madam, please hire me" blast. Take two minutes to find the name of the actual Casting Director, Creative Director, or Producer.

• Mention a recent project of theirs that you genuinely liked.
• Show them you aren't just spamming a mailing list; you actually know who they are. You can be creative with how you do this. Even a casual mention of their company name within the body of your email can be a quick way to accomplish this if you can't think of anything else, and show's you didn't just copy/paste the same message to 100 email addresses.

3. Make it Easy to Say "Yes" (Keep it Selfless)

Don't ask them for a 15-minute phone call to "pick their brain"—that's asking them to do work. Instead, give them value instantly. Put your website link and/or your specific demo links (Commercial, Narration, etc.) right in front of them. Even better if you have a specific demo or project link you can share that is right in their lane (ex: an Animated Explainer project you voiced recently that you can send to a company that specializes in Explainers)

The Takeaway

Cold outreach isn't about pitching yourself like a salesperson; it's about raising your hand and letting a busy team know, "Hey, I'm a professional, I'm reliable, and I'm here to make your next project easier."

-Michael

Check out all of the past VO Pro Tips here! VO PRO TIP ARCHIVE​

Hope you find this useful! Feel free to reach out with any questions! And if you find these emails helpful - please share VoiceoverRoadmap.com among any VO groups your part of - Facebook, Reddit, etc... or just tell others about it!

Thanks so much!

Curious about my own personal VO Work?

​www.MichaelLangsnerVO.com​

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