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The Voice-Over Roadmap

VO Pro Tip: LinkedIn as a Marketing Tool for VO

Published about 2 hours ago • 1 min read

LinkedIn Marketing

Hey Reader,

When most VO talent think about finding work, they often focus on Pay-to-Play sites, direct email marketing, or agents. But a professional networking platform like LinkedIn can also be a great tool in the marketing toolkit.

LinkedIn is where the decision-makers live—the people who hire voice talent. Here’s how you can stop scrolling and start strategically building connections that turn into clients:

1. Optimize Your Profile for Clients (Not Just Other Actors)

Your headline should not just say "Voice Actor." It should say: "Voice Talent for E-Learning, Corporate Narration, and Commercials" - something like that. Use the "Featured" section to link directly to your best demos and your website. Use client-focused language that clearly shows them how you solve their problem (i.e., you provide professional, reliable VO).

2. Connect Strategically

Don't just hit 'Connect' on everyone. Focus on connecting with people who buy voice-over. Search for titles like: "Creative Director" "Video Producer," "Senior Producer" or "Casting Director" When you send the connection request, include a brief, professional note. Keep it real and authentic, don't get salesy or spammy or you'll get lost in 100's of other messages they get like that.

3. Offer Value, Don't Spam

Once connected, your goal isn't to immediately send them your demo. Follow their company posts, engage with their content (like or comment), and genuinely celebrate their business wins. Once you've established yourself as a professional presence, you can occasionally share relevant, helpful content of your own, as well as your own business wins. Not just spamming links to your demos. This positions you as a knowledgeable peer, not just someone looking for a handout.

LinkedIn is a professional long game. Dedicate 15 minutes a week to strategic engagement, and you’ll start building a network that can pay dividends for years to come.

​

-Michael

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The Voice-Over Roadmap

The Voice-Over Roadmap is an educational platform for Voice-Over Talent of all experience levels to start, grow, and sustain a profitable business as a professional VO Talent. It is the creation of Michael Langsner, Professional VO talent with over 12 years of experience voicing projects for brands like Adidas, Google, Dell, Levi's and many others.

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