Follow Up

Hey Reader,

One of the hardest parts of the VO business is staying top-of-mind without being annoying. You know you need to follow up, but the fear of sending a "Just checking in!" email that gets immediately deleted is real.

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The best way to reconnect and stay relevant is to follow up with value, not a sales pitch. The goal is to drop a five-minute email that genuinely reminds the client that you exist and that you are professional, without asking for anything.

Here are two good opportunities to do so, and what you should send:

1. After You Book a Great Gig

If you book a cool, high-profile job—say, an ad for a major brand or a documentary that just premiered—send a quick note to both your past clients, and leads.

You can say something like:

"Hey [Client Name], just wanted to share that I recently voiced a project for [Major Brand Name]. Seeing it air reminded me of when we worked on the [Past Project Name] last year. Hope things are going well for you!"

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It’s a humble brag that uses social proof to remind them of your current professional status and your past relationship. It's news, not a demand.

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2. After You Update Your Marketing

When you get a new demo, update your website, or add a major piece of gear to your studio, this is also a good excuse to reconnect.

You can say something like:

"Hi [Client Name], hope you're having a good week. I wanted to quickly let you know I just updated my commercial reel/website to include a few new tracks I recorded. If you have a moment, I'd love you to take a listen. Otherwise, just wanted to check in!"

You’re providing a legitimate reason for contact, and you are offering a small, easy-to-consume piece of new content (a demo link).

By shifting your follow-up from "Did you hire me yet?" to "Here's what I've been doing," you change the dynamic. You stop being a pest and start being a professional colleague who shares updates.

Try it out and let me know how it goes!

-Michael

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If you have a question or topic you'd like me to address in a future email like this - just reply to this email and let me know!

Hope you find this useful! Feel free to reach out with any questions! And if you find these emails helpful - please share VoiceoverRoadmap.com among any VO groups your part of - Facebook, Reddit, etc... or just tell others about it!

Thanks so much!

-Michael

Curious about my own personal VO Work?

​www.MichaelLangsnerVO.com​

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