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The Voice-Over Roadmap

VO Pro Tip: Crafting a Pitch for Clients

Published about 1 month ago • 1 min read

Pitching Yourself

Hey Reader,

When a client or casting director first encounters you—whether on a casting platform, your website, or in a cold email—they don't need your life story. They need to know two things immediately: What you do and why it matters to them.

Here is a simple, powerful framework for crafting a Two-Sentence Client Bio that gets straight to the point and hooks their interest.

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Sentence 1: The 'Role and Specialization' Hook (What You Do)

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This sentence defines your primary job and highlights a specialization that makes you stand out.

  • Formula: "I am a [VO Talent, Voice Talent, Voice Actor, etc... whichever you prefer] who specializes in [1-2 specific genres or vocal styles, e.g., warm, trustworthy corporate narration and energetic commercial spots]."
  • Example: "I am a professional voice actor who specializes in mature, trustworthy corporate narration and the friendly, accessible 'guy-next-door' commercial read."

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Sentence 2: The 'Client Benefit' Statement (Why It Matters)

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This sentence connects your expertise directly to the client's needs and desired outcome. It shows you understand their business goal.

  • Formula: "I help [Type of client, e.g., agencies/brands/e-learning creators] cut through the noise by providing [Your core value, e.g., fast turnaround/effortless sessions/authentic reads], ensuring their message [Desired result, e.g., builds credibility/converts listeners/reaches a global audience]."
  • Example: I help agencies and production companies deliver their clients' messages in a way that connects and resonates with audiences on a human level.

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Put It Together

When combined, these two sentences become a great marketing asset:

"I am a professional voice actor who specializes in high-stakes, trustworthy corporate narration and the friendly, accessible 'guy-next-door' commercial read. I help agencies and production companies deliver their clients' messages in a way that connects and resonates with audiences on a human level.

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Make it your own, and don't let it get too stuffy or formal sounding, but coming up with a quick bio pitch like this to keep in your back pocket can come in handy when writing cold emails, or presenting yourself online on various platforms or your own VO Website.

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If you have a question or topic you'd like me to address in a future email like this - just reply to this email and let me know!

Hope you find this useful! Feel free to reach out with any questions! And if you find these emails helpful - please share VoiceoverRoadmap.com among any VO groups your part of - Facebook, Reddit, etc... or just tell others about it!

Thanks so much!

-Michael

Curious about my own personal VO Work?

​www.MichaelLangsnerVO.com​

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The Voice-Over Roadmap

The Voice-Over Roadmap is an educational platform for Voice-Over Talent of all experience levels to start, grow, and sustain a profitable business as a professional VO Talent. It is the creation of Michael Langsner, Professional VO talent with over 12 years of experience voicing projects for brands like Adidas, Google, Dell, Levi's and many others.

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