Demo Clips vs. a Reel

Hey Reader,

When people think about marketing their voiceover work, the automatic assumption is that you need a slick, highly produced demo reel spanning multiple genres and featuring a compilation of clips.

While full demo reels still have a place, the way casting directors and producers find talent has shifted and evolved over time.

When an agent or client is looking for a very specific sound for a quick turnaround project, they often don't have the time to sit through a full compilation reel of the many, many talent they are considering, waiting to see if you can nail a particular niche.

That’s where individual, targeted demo clips become one of the best tools in your marketing kit.

Instead of relying solely on a 60-second general commercial reel, try keeping a folder of short, standalone 15-to-20-second (or even shorter) clips focused on specific styles:

• The Niche Read: A hyper-specific conversational spot, an authentic millennial read, a dry deadpan corporate spot, or a high-energy retail promo.
• The Clean Presentation: Pristine audio quality, Professional presentation, and immediate character delivery right from the first second.
• Easy Sharing: Files that are small, clearly named, and quick to attach or drop into a direct pitch email.

When a client asks if you can hit a very specific tone, sending a single, targeted 15-second clip that proves you can do it right out of the gate is much more effective than asking them to hunt for it on a master reel.

Having a collection of these clips ready to go and send out, as well as featured in a playlist on your website or P2P Profiles shows what you can do in an easily searchable format and lets clients find exactly what they are looking for in a hurry. In the modern VO landscape, these sorts of clips, in addition to a full on reel, are an essential part of a VO Marketing plan.

-Michael

Check out all of the past VO Pro Tips here! VO PRO TIP ARCHIVE​

Hope you find this useful! Feel free to reach out with any questions! And if you find these emails helpful - please share VoiceoverRoadmap.com among any VO groups your part of - Facebook, Reddit, etc... or just tell others about it!

Thanks so much!

Curious about my own personal VO Work?

​www.MichaelLangsnerVO.com​

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