VO Pro Tip: A "Reason" to reach out to clients to stay on their radar, that you probably never used

Published about 1 month ago • 1 min read

Reaching Out

Hey Reader,

We all know how crucial it is to stay in touch with past clients and warm leads. But let’s be honest—nobody actually likes sending or receiving the generic, "Hey, just checking in to see if you have any upcoming voice-over needs!" email. It feels a little transactional, and it rarely gets a response.

So let’s flip the script with a marketing strategy that focuses entirely on them.

Instead of emailing a client to share your own updates, reach out to celebrate theirs.

Try dedicating just 15 or 20 minutes when you can, to auditing a handful of your top past clients, production houses, or agency leads. Head to their websites, scroll through their LinkedIn company pages, or look at their recent social media feeds.

Look for things like:

A major new marketing campaign they just launched.
An award or industry recognition they recently won.
A fascinating new case study or project spotlight on their blog.

Once you find a milestone, drop them a quick, casual note to say congratulations. Mention a specific detail you genuinely liked about their new project (be authentic!!) —whether it’s the sleek visual editing, the creative concept, or the overall impact.

You don't even necessarily need to remind them that you're available for auditions/work/etc.. . Just popping into their inbox as a genuine real person can be enough to stay on their radar.

By shifting the focus to their achievements, you aren't just another voice actor asking for a job in their inbox. You're a supportive professional cheering them on from the sidelines. When their next project does land and they need a reliable voice, guess who is going to be top-of-mind?

Give it a shot with two or three clients this week and see how it shifts the conversation!

-Michael

Check out all of the past VO Pro Tips here! VO PRO TIP ARCHIVE

Hope you find this useful! Feel free to reach out with any questions! And if you find these emails helpful - please share VoiceoverRoadmap.com among any VO groups your part of - Facebook, Reddit, etc... or just tell others about it!

Thanks so much!

Curious about my own personal VO Work?

www.MichaelLangsnerVO.com

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